Comments for Niche Media

Comment on Media Buyer Personalities: Dealing with “Too Busy Bob” by Robyn Ireland

Robyn Ireland — Fri, 03 May 2013 19:04:51 +0000

A good place to start is How to Become a Media Buyer's Best (Ad Sales) Friend. Nancy O'Brien is an ad sales ace and our official media buyer wrangler for our Media Buyers Speak Out session at the Niche Magazine Conference. Being prepared and being useful is the best place to start!

Comment on Media Buyer Personalities: Dealing with “Too Busy Bob” by Sandra Sims

Sandra Sims — Fri, 03 May 2013 15:36:53 +0000

Thanks for the useful – and funny – tips! We are working with just a few media buyers and ad agencies now. 90% of our clients are direct. Any tips for connecting with new media buyers that are interested in our niche?

Comment on Ad Sales Cold Calling for Fun and Profit by Kirill Kornilov

Kirill Kornilov — Wed, 01 May 2013 12:43:52 +0000

I enjoyed your blog post, Bonnie. You know what you’re talking about! Totally agree with you – I love cold calling and I try to reserve at least 30 min a day for it

Comment on How Niche Magazine Publishers can Evaluate and Manage Organizational Costs by Jen

Jen — Thu, 25 Apr 2013 20:10:16 +0000

$1,000/page for editorial? Is that what niche publishers are paying? That’s high for us. I’d be interested to hear from others.

Comment on El Clasificado’s Journey from Startup Magazine to Multi-Platform Media Company by admin

admin — Tue, 09 Apr 2013 19:01:35 +0000

That’s fine – please share away!

Comment on El Clasificado’s Journey from Startup Magazine to Multi-Platform Media Company by cerrajerias

cerrajerias — Tue, 09 Apr 2013 18:43:44 +0000

Hey there! Would you mind if I share your blog with my
zynga group? There’s a lot of folks that I think would really appreciate your content. Please let me know. Thank you

Comment on Amazing, All-Inclusive Niche Digital Conference Package Available! by Mike Bannan

Mike Bannan — Mon, 01 Apr 2013 19:59:11 +0000

Finally! It looks like Carl’s really nailed the Super-VIP-Influencer market. I’m totally impressed.

I’m bummed I missed the March deadline, though. Any chance of a deadline extension into April?

Comment on 15 Digital Revenue Ideas for Niche Magazine Publishers by Jay McSherry

Jay McSherry — Fri, 29 Mar 2013 15:49:43 +0000

Develop an index (e.g., confidence index, sentiment index) for your market that gets updated and posted to your site each month. Owning an index that can serve as a leading indicator for your industry is a great way to position yourself as major player in your space, wile generating PR from the business press and driving incremental traffic to your site. (It also can provide unique revenue-generating sponsorship opportunities.) A good example can be found here: http://wealthmanagement.com/advisor-confidence-index

Comment on 15 Digital Revenue Ideas for Niche Magazine Publishers by RealMatch

RealMatch — Tue, 26 Mar 2013 14:38:09 +0000

Even for publishers who do not have a large budget, I believe that (1), (2), (5), and (7) are especially important. New website content can be expensive, but that content is crucial for driving online audience engagement, and at least some of that cost can be recovered form advertising once you achieve that engagement. In addition, contests and polls are great on social media, so why should they be any less useful for your online content?

Our company understands that as more publications shift to a digital-centered model, their sources of revenue are shifting as well. And one really important source of revenue, especially relevant for niche publications, could be job boards – as the audience of niche publications are focused and knowledgeable in a specific field that recruiters would love to target. This is why we are trying to create a better experience for both our affiliate publishers by providing them with wider audience reach, and in turn make their self-hosted job boards more attractive to job seekers and recruiters.

Comment on Weird Database Fields for Better Ad Sales (Part 1) by Christoper Ware

Christoper Ware — Wed, 20 Mar 2013 14:42:40 +0000

I have a field called “Pronunciation”
Nothing gets you screened faster than not knowing how to pronounce the person’s name. When I hear it pronounced, usually on someone’s voice mail, I make a note of it and spell it out phonetically in this field. Clearly if you have a name like Chris or Carl, this isn’t needed, but many last names can be tricky.