E-Newsletters are an excellent way for your niche publication to stay connected to readers. One element that is necessary to any e-newsletter is the image. Pictures immediately draw the attention of the recipient, which means it is crucial that your images not only be remarkable, but able to be seen as well. Take a peek at a few tips for making sure readers see your email images:
- Check the weight and size: One of the first things you should do when making sure readers can see your email images is understanding the size and weight requirements. Get a better idea of what makes an image too big by talking with your email service provider to learn more about what the requirements are.
- Use meaningful tags: The text that goes along with an image is just as important as the image itself. Make sure you are using meaningful tags for your images in order for them to reach full potential. Consider using tags as an opportunity for a call to action to help readers get involved.
- Test it out: It is crucial to test your email with images to make sure you know how it will look when it hits your readers’ inbox. This will also give you a better idea of what readers are seeing when they open the email so that you can adjust it accordingly.
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