A Page Out of the Yearbook: Going Mobile

Taking your niche publication out of its traditional print format and into the mobile universe can be a daunting task. However, in order to keep up with the changing times it may be time to take your niche magazine to the next level. We know understanding how to get the process started can be confusing, and that’s why we’ve pulled a few tips from the Niche Yearbook to help you get a better understanding. Check out a few helpful hints for going mobile:

Niche Media

Check out a few items to consider before taking your publication mobile.

  • Observe others: One of the best ways to get a better understanding of how to take your niche publication into the mobile world is to observe the other niche magazines and their mobile products around you. You will get a better idea of what is working and what isn’t working. When viewing other magazine apps and mobile sites, take note that popularity isn’t as essential as much as a positive user experience.
  • Balance your goals with reader expectations: In addition, you will also have to decide whether you want an app or mobile site that is free for everyone, free for subscribers only or paid all together. In order to best meet your goals as well as the reader expectations, you will have to determine how you think your readers will react to a paid-only mobile app. If you think the reaction will be negative, consider making the app free and using advertisements to offset the costs.
  • Include a positive user experience: The mobile app for your magazine is nothing without great feedback from your audience. In order to ensure your audience is not only content with the app, but using it on a regular basis, it is best to get creative and come up with ways to keep users engaged. Instead of simply putting all the content in the magazine on a mobile app, consider various games or puzzles that could be incorporated as well so the user is getting an¬†experience¬†he or she could not get in the print product.
Creating a mobile presence for your niche publication is a great way to retain readers as well as generate interest from new ones. Giving your readers a new platform to connect with the magazine makes for wonderful revenue opportunities as well.



Photo from Free Digital Photos

Speak Your Mind