Sometimes understanding the correlation between social media and revenue can be difficult to grasp. We know that pinning down some real ROI on social media can not only be difficult, but frustrating as well. Have no fear because Niche Media is here! We’ve pulled a few tips from our Yearbook that will help you get the maximum benefit of social media as well as get a leg up on the competition. All you have to do is take notes:
- Use social media profiles to build and monetize audiences: Social media profiles make it so much easier for publishers to connect with audiences. It’s no secret readers are hesitant to fill out forms but are happy to fill out information on a social media profile. You can use this information to interact with your audiences as well as gain information about them.
- Get creative: Making money solely off of social media is near impossible. Instead, get a little creative and come up with ways to utilize social media in a way that will drive revenue. A few examples are, hosting a sweepstakes on the company’s Facebook page, host a tweet-up, or design a scavenger hunt for FourSquare.
- Generate new information: Instead of re-stating information your readers have already seen, it is best to come up with new information. You should also come up with a strong strategy for your social media efforts that will ensure revenue generation from the actions.