Ad Sales Recap: Voice Mail, Cold Calls, and Gatekeepers, Oh My!


Make the telephone your ad sale friend again by mastering cold calling, voice mail, and getting past the gatekeepers.

Carl Landau, Niche Media’s Grand Poobah, has extolled the benefits of picking up the phone for magazine print and online ad sales and argues that calls can be more effective sales tools in a digital age.

We’ve gotten a lot of questions about what to do when that magical sales call is stopped short by a gatekeeper or ends up as a voice mail. Is all hope lost? Will you never get to talk to a decision maker and get that sale? Should you just go back and hide in your email?

Never fear! Ad sales aces Bonnie Dodson (Advertising Manager at Loss Prevention) and Daniel Stone (Innovator and Publisher of Study Breaks) have shared their best ideas with us for getting your sales calls back on track.

Don’t let voice mail get you down. When handled right, Bonnie argues voice mail is a great ad sales opportunity! Voice Mail is an Ad Sales Tool! Bonnie also argues that cold calls aren’t something to fear – here’s how to use them to your advantage.

So someone actually picked up the phone, but not who you wanted? Don’t worry, Daniel has two strategies to get past the gatekeeper and talk to the decision maker who is always “in a meeting.” How to Handle Gatekeepers Like an Ad Sales Pro.

Do you have your own strategies for getting the most out of voice mail, dodging gatekeepers, and handling cold calls when *gasp!* you actually talk to the right person? Share with us here, on Facebook, LinkedIn, or Twitter!
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events –  Check it out!
– Twitter: @NicheMediaHQ
– Facebook: NicheMediaHQ
– LinkedIn: Niche Media Network & Niche Media Inc.
– YouTube: NicheMediaHQ

Image from

Speak Your Mind