By Chris Minnick, President of Minnick Web Services
More and more of your customers are browsing the web on smartphones. If you haven’t looked at your site on a smartphone lately, go look right now. While it’s likely that your web site will appear in some form or another on a smartphone, it’s probably at least partially broken or unusable. The bottom line is that your broken or non-existent mobile site is costing you money through reduced revenue and reader experience.
What can you do about this? Mobi-fy your site! Here are the three ways being a non-mobile site costs you money and the three easy steps to get your lost mobile readers (and revenue) back:
Problem #1: Flash ads probably don’t work. Apple’s mobile devices flat-out don’t support Flash. If half of your ads are Flash ads (which may be conservative for many of you), there goes half of your banner ads on mobile.
Solution: Start right now to create or require advertisers to provide alternate versions for every Flash ad. Now your mobile customers can receive (and click on) your site’s ads.
Problem #2: Your 3 or 4 column layout is unusable on mobile devices. Perhaps half of your users will stick it out anyway and do the zooming and funny scrolling in order to read your content. Still, now you’re down to about 25% of your potential impressions.
Solution: Make a mobile template (or “theme”) for your site, provided that you’re using a content management system that make this possible. This will help organize your site on a mobile device. Now customers can see your content and ads will be positioned where they will be seen.
Problem #3: If readers have to zoom to read your content, they probably won’t even see banners that happen to be on the edges of the site (top, bottom, and right side) — where most banners tend to be. Now, you’re pretty much left with non-Flash banners that are in the main content area of your site. If you have 1 top and 1 side banner, now we’re down to a very small fraction of ads on a standard desktop site that actually stand any chance of being seen on a smartphone.
Solution: Auto detect when users visit your site from a mobile device. Run mobile-specific ads on your mobile site. The decreased screen space makes it essential for you to resize and reconfigure ads that were originally designed for desktop browsers.
Depending on your site’s content management system, you may only be looking at a 1 or 2 day project to implement all three of these steps and gain your share of the rapidly growing mobile audience.
This article is part of the May issue of Niched Out News. To read the rest of the issue, click below: