Design is a very crucial part of successful content marketing. While you can put together a great piece of content marketing, the design of it can often make it or break it. In order to help you boost the success of your content marketing, we have put together a two-part series on the dos and dont’s of design and content marketing. Check out the first part of our series:
- Do engage the audience: Design is often the first element of any content marketing piece that will attract the attention of your audience members. In order to engage your readers, it is important that you create an eye-catching design that suggests an understanding of the target audience’s industry.
- Do guide the reader: Good design guides the reader throughout the piece of content marketing without the reader even knowing. Make sure the text is sized appropriately in order to allow for reading without too much confusion. Also be sure to include call out boxes and charts to explain information that is difficult to get through in words alone.
- Do reinforce the brand: One main goal of content marketing is reinforcing the brand. Make sure you are using design that is not only aesthetically pleasing, but also reinforces the brand as well to bring the reader back to the main purpose of the piece.
Boosting your content marketing strategies can be done through design. Be sure to stay tuned for the second part of our series where we will address the don’ts of design and content marketing.
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