Don’t Look Now, But Social Media’s More Mainstream Than Ever Before

The story:  Facebook fatigue is settling in: 27% of U.S. Facebook users plan to spend less time on the site in 2013, according to a study from the Pew Research Center’s Internet & American Life Project. (See the study.)

The reality:  Facebook isn’t fading away. For starters, 69% of Facebook users surveyed in the same Pew study say they plan to spend ticon_facebook30x30he same amount of time on the site this coming year. And the study notes the “vast majority (92%) of all social networking site users maintain a profile on Facebook.”

Speaking of staying power, Twitter just inked a big deal with American Express. That’s right, the short-form social media site twitter-icon30x30that everyone used to mock for its trivial posts just signed a deal with the mainstream financial services company that allows Twitter users to buy products for the first time directly on the service.

icon_linkedin30x30 LinkedIn,  which already has proven to be the strongest of the social media companies when it comes to stock performance,  recently extended its uninterrupted streak of exceeding analysts’ projections for both earnings and revenue. Read more.

Tumblr And Tumblr, the fast-growing blogging platform that last fall stormed into the top 10 for traffic among all sites, just added a “notifications” feature that figures to make it more addictive than ever.

It’s not just these sites that are drawing intense interest.There’s also Pinterest, Instagram, Google+ and a host of others, with more social media competitors surely on the way.  PinterestInstagramGoogle plus 30x30

Previous Pew Internet surveys illustrate the increasing pervasiveness of Social Media. In September of 2009, for example, 47% of online adults used social networking sites. Today 69% of online adults — more than half of the entire adult population in the United States — use an online social network. On a typical day nearly half of all adult internet users access a social networking site.

So no matter how strong your print product might be, it’s time to take a close look at how you can use (or expand your use) of Social Media. The future is now. What’s your plan for 2013? Share what works with us and niche magazine world on Facebook or Twitter.


Joe Rassenfoss Mug Shot   Author Joe Rassenfoss owns R&R Media, which specializes in social media. Contact him at


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