The use of the hashtag on Twitter is important when it comes to your content marketing and social media strategy for your niche publication. The hashtag, as defined by Twitter, is “the # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.” In order to get the most out of your niche magazine’s Twitter account, it is important to a few important considerations about hashtags into account. Take a look:
- Read up on what’s happening in the industry: Hashtags are a great way to find out more about what is currently happening in your niche industry. Type in a few various hashtags that are keywords for your industry. You will find numerous tweets, which can help you learn more about what is developing in the industry.
- Keep them easy to remember: When coming up with hashtags for your niche publication, make sure you are selecting ones that are easy to remember and direct. This will not only help others find you, but encourage followers to use these hashtags as well.
- Get involved with Follow Friday: Follow Friday is a Twitter movement that involves people and businesses announcing and following new people on Fridays. Designated by the #FF hashtag, Follow Friday is a great way for you to get out there and put your name more in public view.