King Arthur Flour, who most of us know for their healthy whole grain products, tasty recipes, and cooking classes, is actually a prolific publisher with exclusive niche content.
Earlier this year they came to GTxcel (formerly Godengo+Texterity) with an ambitious plan: they wanted to amass more than 3,000 recipes distilled from 22 years of publishing their Baking Sheet, a monthly 24 page compendium of original, kitchen-tested delights.
The King Arthur Flour Company was founded in 1790 and has evolved with the market, often leading the charge in baking technique and yes, publishing. See the back story here.
What resulted was a free app with paid content. The app is built for smartphones and tablets — iOS, Android, Kindle Fire, and Google’s Nexus 7.
According to editor Susan Reid, “Since the App’s launch in April, we’ve sold 1, 100 unique new digital subscriptions on our own website, and another 300 via iTunes, Amazon, and Google Play combined. Our total paid circulation for the title (print + Digital) is up by 500 from Spring to our summer issue, which reverses a typical downward trend before the fall marketing/baking season.
This is a perfect example of an established publisher using new technology — and GTxcel — to maximize their media. Results: delicious!
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!