Print is not dead for Louisiana Publishing, the largest fishing and hunting publisher in the southeastern United States, with its flagship brand’s recent issue reaching 332 pages. The publisher offers timely news and features in 4 monthly print, digital magazines and websites: Louisiana Sportsman, Mississippi Sportsman, North Carolina Sportsman and South Carolina Sportsman. The company also hosts the largest hunting and fishing show in Louisiana, “The Louisiana Sportsman Show and Festival” which has seen double digit growth in the last five years, and publishes Boats, Bikes and RV’s (BBRV.com), an online meeting place for buyers and sellers. In late 2014, the company launched its newest division, SPORTSMAN apparel.
How does Louisiana Publishing manage its business efficiently? According to Bruce Mehrtens, CFO, the company turned to The Magazine Manager is 2013 and saves an estimated 40 hours a week from increased efficiencies:
“The Magazine Manager [MM] has made a world of difference in our efficiency/time savings from sales all the way to production. Before [MM] all customer information, other than contracts, rested solely with the sales representative. Now we own the information and can track daily activity and customer status in the sales process. Since we design roughly 75-80% of the advertisements in every product we publish, there used to be significant “back and forth” with clients regarding an ad’s status …now it’s all in The Magazine Manager and has been terrific! In addition, Digital Studio has made the placement of ads much more efficient.”
Louisiana Publishing takes advantage of a number of Magazine Manager integrations, including: Merchant Services, Digital Studio branded apps and online Classified Advertising.
The Magazine Manager is this month’s sponsor of Niched Out News. Check them out! The Magazine Manager is THE integrated business solution for publishers. For more information on how The Magazine Manager can save your company time and money, contact Susan Beattie, Regional Sales Manager, at firstname.lastname@example.org (877) 256-0368 or visit www.MagazineManager.com.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com Check it out!