We often discuss how important social media platforms are to your niche publication. However, it can sometimes be difficult to understand if your social media efforts are paying off. We have put together a few ways to monitor success in order to get a better idea of what is working and what is not working when it comes to your social media strategies. Take a look:
- Are you engaging fans? Being active in engaging your audience members is a large component that contributes to the success of your magazine’s online presence. Consider building strong, intimate relationships with loyal readers who value the magazine instead of trying to recruit as many fans as possible.
- Are you adding value to the content? It is also a good idea to create content that is remarkable, interesting and valuable. Take some time to sit down and listen to what your readers are saying. You will most likely be able to get a better grasp on what they would like to see more of and less of.
- Are you monitoring feedback? Your readers can be your biggest tool when it comes to managing the success of your online success. Make sure you are not only looking at the feedback, but taking it into careful consideration in order to know what to modify.
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