Halfway around the world, Roxanne Davis found herself in a new culture in 2008 when relocating to Doha, the capital city of Qatar. With no network for expatriate parents like herself, Roxanne decided to create one, and Doha Mums was born. The network has since grown to 1,500 mums from 100 different countries, hosting 70-90 events per month, with a public website dohamums.com as well as a private member website for group discussions. In addition, Doha Family Guide – the country’s only regularly published parenting magazine – is distributed quarterly. A third website will soon be launched to complement the existing channels.
As with any niche publisher, their key to success is delivering highly relevant content and advertising. “We ‘theme’ each of our quarterly issues to entice specific advertisers to participate, so the ‘beat the heat’ issue may contain a heavy emphasis on the hotel pool/beach clubs and indoor activities, while the ‘party’ issue will contain quite a few ads for birthday party provider,” says Roxanne. Doha Family Guide is distributed in more than 100 locations throughout Doha, and is provided to families moving to Doha by large companies such as ExxonMobil, Shell, Maersk and Sidra Hospital.
With Qatar hosting the 2022 World Cup, the country is growing by leaps and bounds, and much of that growth is in businesses and services for families. The Magazine Manager® has helped her sales team to stay more organized with that growth.
”We no longer need to search for the ‘most current’ sales contact because it is always in The Magazine Manager. It’s also extremely helpful for an employee other than the accountant to be able to issue invoices. This wasn’t possible before because all invoices were generated by the accounting system, exposing sensitive information and leaving room for errors unrelated to invoicing… Reps can also log scheduled meetings and reminders for followup calls, which allows them to work more efficiently.”
This Month’s Magazine Success Story is sponsored by The Magazine Manager. For more information, contact Susan Beattie at (877) 256-0362.
About the author: Robyn Ireland is Niche Media’s Operations Manager and Swiss Army Knife. After a decade in with niche nonprofits she dove into the niche publishing and event world and found they weren’t that different (once you get past the nonprofit part). She has far too much fun at Niche Media HQ and keeps taking her standard poodle Susie to work even though she’s a lousy typist.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments!