Premier Guitar (PG) is always looking to push boundaries. The magazine, published by Gearhead Communications, is making inroads in the digital realm, where PG utilizes responsive templates for easy-to-navigate online experiences across all platforms. The increases in readership have been dramatic…almost 50%!
In less than a year (2014), digital readership grew to 173,000 readers, a bump of 48%. “We don’t think of ourselves as a magazine, but as a media network that generates and posts content 24/7/365,” says Sprague. Additional Sprague says “We’ve always believed in the integrated multimedia delivery of information, so we think of our print edition, digital edition, website, gear, and social media presence as integral pieces. With the branded mobile app, we are able to connect everything and be front and center where the action is…in the App Store!”
Guitar players are an eclectic bunch, always searching for the perfect piece of equipment. With hundreds of honest, in-depth product reviews at their fingertips, PG makes it easy to find the perfect fit.
PG spends a lot of time cross-posting and cross-selling between print, web, digital, apps, and social media. GTxcel’s automated workflow allows them more time to focus on what’s important.
About the Author: Erica Pelosi is Director of Marketing for GTxcel, this month’s sponsor of Niched Out News.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau–Niche Media’s Grand Poobah–also created a blog all about creating and marketing targeted events: blog.NicheEventNation.com Check it out!