Having a good relationship with media buyers is crucial to the success of your niche publication. If you have a good relationship with media buyers, you could use them as resources and connections. It’s okay if you are unsure of how to go about improving your relationship with media buyers, we are and we have pulled some tricks from Niched Out, take a look:
- Know your readers and have proper data: Technology has a large influence on media buyers and their ability to access data about your publication and who reads it. In order to work on your relationship with media buyers, it is best to thoroughly survey your audience in order to get valuable data about them. Getting the hard numbers that media buyers need is crucial in the process.
- Make value stand out: Instead of selling your product at the lowest price offered, rethink your strategy in order to showcase the maximum amount of value. Media buyers understand that a product with a higher amount of value will be priced a bit higher. Show them how your product can benefit them by providing other opportunities your product will offer.
- Improve your pitch: While it can get frustrating dealing with first time buyers, you should treat them as a resource. Use each phone call as an opportunity to improve your selling angle by asking them questions about what they need or how you can help them. Instead of being an obstacle, try being a resource.
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