Using email for advertising sales as well as generating revenue and growing your audience is fast and easy. However, with the volume of emails the average person receives daily comes the possibility of your email getting lost and forgotten about. In order to get the most out of your emails, it is best to take a few steps to ensure your email stands out instead of getting lost in the depths of the internet. Take a peek at a couple of tips to consider when it comes to all things email:
- Keep it short: People have a short attention span when reading items on the internet. Avoid having readers toss your email into the trash bin because they think it is too long too read. By keeping your emails short, sweet and to the point you are increasing the chances of it being read versus thrown out at first glance. Get your point across and get it across fast for optimal success.
- Add a call-to-action: One of the best ways to engage your audience is to add a call-to-action at the end of an email. Include a link to research or more reading material and encourage your readers to click on it to keep them engaged with the product. Get creative and add a line that will make them intrigued versus the often overlooked, “click here for more.”
- Send it at the right time: In addition to keeping it short and adding a call-to-action, it is also important to make sure you are sending the email at the correct time. You want the email to hit inboxes in the morning when people are at their desks checking their emails. Between the hours of 9:00 a.m. and 10:00 a.m. are often best to ensure it doesn’t get lost with other emails that were sent at night or over the weekend.
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