Investing in technology has helped SCB Marketing become what it is today: the premier marketing services company on Florida’s Space Coast, achieving such accolades as “Business of the Year”, one of “Florida Companies to Watch” and a spot on Inc. Magazine’s “List of America’s Fastest-Growing Private Companies”.
The company launched Space Coast Business Magazine 8 years ago, and now oversees 7 magazines, 4 events, and full gamut of marketing and design services including custom publishing. According to company Co-Founder and President, Josh Field, “We’re a marketing company first and foremost… we connect buyers and sellers through whatever means we have available to us – print, digital, events, personal relationships, etc.”
SCB takes full advantage of the capabilities of The Magazine Manager® cloud-based CRM, production and billing system for publishers and Digital Studio® for pagination and digital edition creation. According to Emily King, Production Manager, Digital Studio® saves her an average of 16 hours a month in the pagination/flat planning process. Prior to using Digital Studio®, Emily produced her flat plan in PowerPoint and needed to distribute the PDF to sales and others who wanted to view their ad insertions. Now the flat plan is available online to any Magazine Manager enabled user. It has enabled Emily and her team to keep up with the company’s growth, prevented missed ads, and react quickly to requests such as ad size or issue changes. SCB also takes full advantage of the digital edition, promoting them a few days early on Facebook and embedding “Buy Now” hyperlinks to advertisers’ sites.
For more information about The Magazine Manager® or Digital Studio®, contact Susan Beattie at Sbeattie@magazinemanager.com or call (877) 256-0352 or visit www.Mirabeltechnologies.com.
The Magazine Manager is a proud sponsor of the December 2014 issue of Niched Out News.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!