Success Story: ITEM Media’s Interference Technology Takes Tech to a New Level with The Magazine Manager



Imagine creating an engineering publication for all of Europe with ten languages under one cover in addition to publishing a broad portfolio of electronics, healthcare, and consumer industries titles – sound impossible? ITEM Media does it with style for the European edition of Interference Technology. They pull it off it through coordination of a solid network of partners to provide content, translation, and client contacts in each country.

ITEM Media turned to The Magazine ManagerĀ® for help in streamlining their operations. With multiple publications, countries, and languages to cover, the ability to track clients, execute sales calls, coordinate meetings and more, with one system – instead of multiple, incompatible systems – has been a huge time saver for the company. This freed up their existing staff to reach out to new clients and develop new products and services.

Since 1970, ITEM Media has provided practical, compelling content for their audience while creating a marketplace for buyers and sellers within the industries they cover. They provide a wide range of marketing services to suppliers, including branding, lead generation, market research, events, and more. The efficiencies and coordination gained through using The Magazine ManagerĀ® has lead to more readers, more customers, and uncovered gaps in their ad sales and marketing services programs (while freeing up staff to address those gaps).

All of this supports ITEM Media in their goal of providing quality content – as print, digital magazines, e-newsletters, social media feeds, and forums – to as many readers as possible through as many platforms and devices as possible.

If you are interested in a demo of The Magazine Manager, please contact Susan Beattie at 1-877-256-0362 or email sbeattie@MirabelTechnologies.com.

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