Niche magazines are always looking for a new revenue stream. Many are finding that creating new events is a very savvy way to achieve financial success. A few posts ago, we featured Edible Communities and their great idea of bringing together diverse organizations to hold a very innovative event: Events Are Made for Innovative Partnerships!
This week’s featured publication, Omaha-based Food & Spirits Magazine, took it even one step further by also raising money to benefit the community. The magazine created an event that brought together local restaurants, musicians and enthusiastic pizza-fans—plus all the proceeds helped provide scholarships for local students.
Publisher Erik Totten tells us how F&S did it:
“We created an Annual Omaha Pizza Review event with 15 different Omaha-area restaurants participating this year. Those attending voted for their top three pizzas and there was also judging by our magazine’s panel of judges. Winners were then announced, not at the event, but in an upcoming issue of the magazine. The proceeds of the event went to students attending the Institute for the Culinary Arts at the local college, some of who helped served the pizza.”
Totten: “The sold-out, annual event continues to grow. It’s really a good example of some great area restaurants, the students from the Institute for the Culinary Arts, and our avid attendees – in short, the community – really coming together to help us create something special that is highly anticipated year after year. It’s a pleasure to put together.
The attendee participation in the judging heightened the engagement and announcing the winners in an upcoming issue of the magazine extended the life and excitement of the event. It definitely increased brand awareness for our magazine and for the restaurants involved, but giving back to the community at the same time makes it really gratifying as well.”
Sure niche magazines have been putting on fundraisers to raise money for charity for a long time now. But as Edible Communities and Food & Spirits have shown us, putting together creative, new events packed with diversity and imagination–that are also very successful for everyone involved–is an art form!
More about Erik: Erik Totten is the founder and publisher of Food & Spirits Magazine in Omaha, Nebraska. He’s worked in publications for the last 21 years at all levels. As well as serving as a writer, designer, photographer and editor, he’s also founded two publications which have allowed him to grow into being a publisher, which he would describe as his ‘true calling’.
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!