Calls-to-action are incredibly important when it comes to your content marketing strategy. These tools are the ones that will hook your audience members at the end of the piece, encouraging them to take further action. In order to ensure you are putting the best calls-to-action out there, it is important to take a few things into consideration. Have a look at some tips for making effective calls-to-action:
- Highlight how the reader will benefit: A solid call-to-action will highlight how the reader can benefit from taking the further action you want them to. When creating your calls-to-action, make sure you are including at least one way the reader will benefit from doing what you are encouraging them to do.
- Make it stand out: It is also important that you are creating calls-to-action that stand out from the rest of the piece. Consider using contrasting colors to draw the eye to the area and encourage the reader to read the call-to-action. You can also create a custom icon that symbolizes the call-to-action as well.
- Prioritize your calls-to-action: In addition, it is crucial that you are properly prioritizing your calls-to-action for the best results. Ensure you are properly encouraging the reader by pairing the right call-to-action with the right content marketing piece.
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