In the challenging world of ad sales, wouldn’t it be nice to meet your annual sales quota as early as February? Or better yet, imagine exceeding it in mid-March by a whopping 20%.
Before you mumble “fat chance”, you may be surprised to learn this really happened to one of our new Magazine/Newspaper Manager clients. A small newspaper, who started using our system in late 2015, shocked our software consultants recently with this wonderful “all because of you” sales story. We *almost* thought they were lying.
However, the more I thought about it, the more I realized why our client’s success story isn’t that far-fetched. Think of it this way: If an executive chef only used plastic forks and knives to prepare food, imagine the difference it would make after equipping him or her with professional cutlery. Advertising sales works the same way.
Often our skill level and success stem from the tools we’re using. Therefore if you never had a CRM or an easy-to-edit, professional-looking proposal template, how much “closing” could you really do? Without shared CRM notes, you can’t easily organize a “tag-team” calling effort and know the right thing to say. Furthermore, if you cannot pump out polished proposals in a timely manner, you’re “leaving money on the table”.
That’s why our client’s recent success is actually not that unusual. After all, doesn’t every professional improve with the right tool?
Magazine Manager is a sponsor of the April 2016 issue of Niched Out News. This sponsored post appears as part of that content.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!