Niche Notes from the Grand Poobah – May



Change is scary, but change is also good. I’m going through this myself (yes, there is a life beyond being Grand Poobah of the Niche Media kingdom). I’m moving from my safe haven of Davis, CA to Sacramento. It’s a move of all of 14 miles, but I’ve been in Davis for 20 years. I’m a bit apprehensive, but I’m also super-excited at the same time for a new life.

If you’re in the niche magazine business, you’re in the same position whether you like it or not. We’re in a digital age. I’m not telling you anything you don’t know–but the tablet is going to be a huge part of your media business. You will need to figure out how to deal with this, whether you want to or not, from a reader and advertisers perspective. There will be lots of revenue opportunities attached to this mobile world. But it’s complicated, and where are you going to learn it all? The Niche Digital Conference, where we have several sessions to help you maneuver in this new frontier along with tons of other online revenue opportunities. And in our Niche tradition we’ll all make it fun while you learn.

Change can be scary. Make plans to come to Chicago and we’ll all make it through this scary part of our niche lives together.

Cheers,

Carl
Grand Poobah

P.S. If you’re going to attend the conference, why not take advantage of our “May Madness” dynamic pricing?

 

This article is part of the May issue of Niched Out News. To read the rest of the issue, click below:

Master Media Buyers’ Personalities to Make the Sales

Be Mobile-Friendly to Reach More Customers – Mobi-fy Your Site!

E-Newsletter Layout: Three Things that Should Appear in the Preview Pane View

Success Story of the Month: Lessiter Publications Takes Business on the Road with The Magazine Manager

Niche Notes from the Grand Poobah

Magazine of the Month: Scaffold & Access

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