How to Choose the Right CRM Tool for Your Magazine – Lessons from On Time Media



Tools that support growth are crucial if you want your media company to expand!

With so many CRM solution providers out there and constant advances in technology, what’s the best way to determine which provider is the best fit for your media business?

Here are some good guidelines to determine the right CRM tool for your magazine: [Read more…]

How to Improve Your Event ROI



Improve your ROI by attending events about events!

Are you taking full advantage of this huge growth area? Over 84% of publishers today are producing events. Events can be high profit, increase your audience reach and retention, plus boost your brand visibility across your niche market.

It doesn’t matter whether you are B2B, B2C or Association, everyone wants to know more about putting on successful events. Should they create new ones? Should they go super-targeted, or big, big big? Should they overhaul or shut down their existing show that keeps declining in revenue?

[Read more…]

Use Evergreen Content to Drive Revenue



Increase traffic and revenue with evergreen content!

How much of your content is related to current events? How much is timeless?

The most successful content strategy includes a mixture of timely news and “evergreen” informational articles with a long shelf life.

Evergreen content stays relevant over time and accumulates traffic for your site. Evergreen content can be produced once, and monetized multiple different ways. Archives of evergreen content provide an excellent basis for paid content products, such as digital memberships.

Three Ways Evergreen Content Drives Traffic [Read more…]

Create a Winning Sales Call Process!



Don’t you want to put a stop to those endless, meandering, boring sales calls that result in little more than a request for a blind proposal that often goes nowhere?

Create a sales call process to improve results!

Some sales reps want to go with the flow on a sales call. But that lack of structure can impede your ability to be a raging sales success.

What you need is a sales call process. Look for ways to improve and refine how you make your calls. Believe it or not, you can host a really solid sales call in 10 minutes or less.

In my ad sales training workshops, I teach “The 10 Minute Ad Sales Call.” Start by breaking up the client call into five segments, each one 2 minutes long. Each 2-minute segment serves a unique purpose: [Read more…]

Lead the pack in revenue growth for your media business! 



Publishers, start your engines! Super Niche is coming to Charlotte March 27-29, 2017!   

Super Niche brings together Niche EventFest, our new Sales Management Masterclass, Camp Niche Ad Sales Training AND the Niche Media Conference all under one big top!

It’s the ultimate event for niche magazine publishers in one SUPER event. Super Niche 2017 will deliver actionable growth strategies for your media business. 

Pre-conference workshops: Monday, March 27, 2017

  • The all new Niche EventFest: Learn which new event models are right for your company, how to leverage your print and online media to boost event attendance and sponsorships, and how to creatively market your event. Events are high profit, increase your audience reach and retention, and boost visibility across your niche market.
  • Sales Management Masterclass: We’ve created a Sales Management pre-conference workshop just for Publishers, Owners, Ad Sales Directors and Sales Reps ready to take the leap into sales management. This laser-focused full day will help accelerate your sales team’s performance with focused sessions and real-world problem-solving.

Niche is all about practical, revenue-generating sessions:

Main Conference: Tuesday & Wednesday, March 28-29, 2017

  • Publisher track
    Comprehensive strategies to help you build your publishing business and generate new revenue, in print and online
  • Event track
    More than 85% of publishers now have events. Learn to effectively market, build audience, and drive revenue for your event portfolio
  • Audience Development track
    Concrete strategies to build your audience, develop revenue-generating social media programs, augment your data, and improve your bottom line
  • Camp Niche Ad Sales Training track
    Best-in-class ad sales training for media, covering print, online, custom programs, integrated packages, native advertising and more

Networking opportunities: Whether it’s Publisher Roundtables or the Revved Up Welcome Reception or the Super Niche Victory Lap Party, Super Niche has a ton of fun networking events that are guaranteed to help you make some new niche publishing friends. Meet publishing professionals just like YOU and amazing solution providers, learn and share ideas!

Don’t miss our 3 amazing keynotes: 

New Launches from Zero to 200 MPH… The Right Business Channels = The Revenue Fast Lane! Focusing in on the right channels for your media business means saying “YES” to revenue growth and unlocking serious audience value. Ted Williams, founder/CEO of Charlotte Agenda, launched with a tiny staff, no outside investment, and quickly drove revenues close to $1MM. Ted will share his path to developing and monetizing a digital audience with strategies that apply to both local media & other specialty niche brands.

Niche Fortune & Glory: How to Make Friends, Rank High, and Get Famous Online Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience, will outline a step-by-step process for building relationships that leads to better content and more traffic. Separate yourself from the competition by leveraging your relationships to build truly interactive audience, content, and revenue!

Mike BannanThe Great and Powerful Oz Tells the Past, Present, and Future of Niche Media! The Great Publishing Wizard Mike Bannan, Chief Development Officer at Inspire 360, knows the future of print, digital, social, web, data, events and apps. He will explain the options, the cost/benefit analysis, and guide you through possible obstacles so you can leverage your content and find your way to a profitable future.

 

Don’t wait! January 26 is the last day for Super Early Bird discount — save up to $500!! Register today!

[Read more…]

Transform Passive Readers into Active Customers!



Boost your revenues with brand products.

How do niche publishers transform their passive readership into an active customer base and increase revenues exponentially at the same time?

No, it’s not a trick question.

Publishers used to gain readership through their high-quality content and then redirect the audience to advertisers. Now publishers are finding ways to  “own” each layer of the audience relationship. They are taking advantage of the big opportunities to develop new revenue streams by selling brand products.

We asked brand builder and visionary Jay Acunzo to share two real-world examples of media companies who made the shift and are seeing results: [Read more…]

Media Ad Sales: 5 More Ways to Succeed in Sales!



Every January many people tend to make resolutions, both personal and professional. By the end of the first month, the majority of those people fail.

Why do some people fail where others succeed? According to Statistic Brain, a site that compiles data from academic sources, “People who explicitly make resolutions are 10 times more likely to attain their goals than people who don’t explicitly make resolutions.” The same goes for sales goals!

If you want to succeed in sales, goal-setting should be a top priority. Last week I shared my 5 proven ways to exceed your 2017 sales goals. The first 5 goal-setting ideas were about developing the right habits, knowing the “why” of your goals, finding an accountability buddy and more.

Here are 5 MORE ways to create, meet and even exceed your sales goals: [Read more…]

An interview with Andy Crestodina: How to make friends, rank high and get famous online!



As a niche publisher, one of your biggest priorities is to create larger niche audiences to build your print and digital revenues. So what’s the key to amazing social media, PR and SEO?

Andy Crestodina breaks down social, PR, and SEO for niche magazines!

We recently interviewed Andy Crestodina, co-founder of Orbit Media and one of the foremost authorities on building online audience to learn how publishers can build relationships that lead to better content and more traffic. Few niche publishers have the expertise and resources….but this is how you separate yourself from the competition.

Niche Media HQ: People, relationships, networking. Is it just good business or can it be revenue-generating? Can you share some real-world successes? 

Andy: “It is good business. And it’s fun. But it’s also an important piece in the puzzle for generating demand. I’ll break it down. [Read more…]

Social Media Update on Apps, New Tech and More



Check out the latest new tech in social media.

Memories (that fade in 24 hours), Stickers, Chat 2.0, oh my! As magazine publishers, how do you determine the right social media channels to use — that will best resonate with your niche audience?

With SO many new platforms out there, we came across helpful articles from Tech.Co and TechCrunch that summarize the newest, the best, what works and what doesn’t.

Here’s some of the highlights of the biggest new features of 2016: [Read more…]

Interview with Sales Coach Ryan Dohrn: 5 Proven Ways To Exceed Your 2017 Sales Goals!



Ryan Dohrn shares proven ways to excel.

As a sales coach, I see some salespeople drift aimlessly from day to day and year to year. There is no focus on a long-term plan for their life, let alone for their sales life. And then there are those other sales executives that set highly detailed goals and conform strictly to daily to-do lists.

Most of us are somewhere in the middle.

Where do you grow from here–with 2017 sales goals that will help you grow and maybe even stand out? Here are my 5 tips for goal setting success, and how each one applies to your sales life: [Read more…]