Planning and budgeting for a niche event is THE critical first step of the whole process. Jeff Bruss, event expert and President of COLE Publishing, spoke last week on this very topic at Niche EventFest, a conference all about organizing niche events.
If you are thinking about putting on your first event or starting a new one, here are some quick tips from Jeff.
- Be wise. Select your dates, location, venue and contracts wisely. Research! Visit the venue in person if possible.
- Contracts: Before you sign on the dotted line, know your rates for rooms, food & beverage and cancellations.
- Rates: Research what rates other groups are getting during your same time period. Don’t forget taxes, resort fees, parking, etc.
- Attrition: This is the number one thing you want to negotiate. Negotiate for lost profit vs. lost revenue.
- Other Contracts: Don’t forget about decorators, exhibit space, registration services & lead retrieval, and entertainment.
If you plan and budget carefully, your niche event can become a revenue-generating machine! You can download Jeff’s entire, more detailed presentation here:
More about Jeff: As President of COLE Publishing, Jeff oversees 7 publications serving 275,000 readers in the environmental service markets. Cole sponsors the annual Pumper & Cleaner Environmental Expo International, which attracts more than 12,000 visitors from 50+ countries.
About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!
Image from freedigitalphotos.net