Wanda the Amazing Pug says: “Let Go of Your Fear, Take a Leap!”


Wanda the Amazing Pug waxes philosophically about niche publishing and risk-taking.

(Well sometimes Wanda takes a leak instead of a leap, but that’s another story…….)

What do red wine, pugs and niche publishing even have in common? Grand Poobah and I were chatting over a nice bottle of red the other night about risk-taking in general and how fear stops most people from moving forward in life.

And the fact that about 99.9999% of niche magazine publishers are entrepreneurial risk-takers, willing to face the fear and plunge ahead.

About the same moment that our wine wisdom got truly deep, our little Wanda—pug of very short stubby legs—quickly and quite gracefully took a giant leap high in the air, over the cat, to get to her favorite landing pillow.

We laughed when she did it, because our black, furry, feisty Felix is a pretty darn big kitty-cat with ninja reflexes and very sharp claws. Didn’t stop Wanda though, not even for a moment. She truly sees no obstacles. No fear of failure whatsoever. With focused vision, always go straight for the goal. (Or the doggie treat, whichever comes first.)

Seriously, though, let’s think about some of the key qualities that define a successful entrepreneur:

  1. Risk: Willing to take chances while not losing sight of the ultimate goal and what it realistically takes to get there.
  1. Lead: Super-creatives that surround themselves with people who are even more talented.
  1. Open: Always open to new ideas and encourages a culture that generates them…often.
  1. Engage: Must be engaged in their own work, their team, their niche AND their community of peers.
  1. Vision: A forward thinking-leader of integrity.

Hmmm, notice all the words above are action-words? That’s no coincidence.

True, most niche magazine publishers are probably a bit possessed about their niche, but that’s okay. We like to call that passion. And a healthy sense of humor and hubris always helps.

Need more? Here’s a short yet very inspirational video from grasshopper.com about what defines the entrepreneurial spirit.

Watch it now, we promise it will lift YOUR niche-y spirit!

Entrepreneurs Can Change the World



Diana Landau, Niche Content WranglerAbout this blogger: Diana Landau is the Content Wrangler for Niche Media. A former corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast……who sometimes gets carried away.



Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events, blog.NicheEventNation.com  and Niche EventFest in New Orleans this fall. Check it out!

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