Here’s our twentieth 20 for 20 (20 niche magazines in 20 days sharing their strategies for success): DC Velocity.
TARGET: Blend of corporate-level execs and on-site directors, vice presidents of logistics operations
BIG IDEA: TV shows are not just for TV anymore!
By now we all know how strong visuals resonate with our audiences in a big way. TV too costly? Not necessarily. DC Velocity decided to launch an on-demand, produced-for-web TV show. That means buying neutral TV time for maximum exposure. Viewers have the ability to watch the show via any streaming video device such as smart phones, tablets, computer screens and of course, TV’s– at any time they desire. The magazine promoted the show, “Move it!” with tons of advance and on-going social media, a “world premiere” showing of the pilot and more. How successful has it been? Their episodes showcase the vital role logistics play in our economy in an entertaining way……and who knows, “Move It!” may be destined for cable and the Discovery Channel!