Apple Ad-blocking: What’s it Mean for Niche Publishing?



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Will Apple’s new software take a bite of the niche publishing audience? Expert Ryan Dohrn weighs in.

Publishers are buzzing about the latest ad-blocking software from Apple and what it all means. Will it affect niche digital publishers and how? In past posts we’ve shared different voices on the matter: Apple to Introduce Ad-Blocking and Apple Effects.

But between gloomy predictions of the end of the internet (maybe the entire world, while giants Apple vs Amazon vs Facebook vs Google vs Godzilla combat) and hyper-chirpy press about all the reader benefits, what’s the real deal?

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