Stop Dealing with the Jerk Advertisers! (And Sell More Ads!!!)



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Stop the madness! Sell more ads by ditching bad apples.

I’m going to tell you something that will blow your mind:  If you want to sell more advertising and sponsorships, you’ve got to drop 4 or 5 advertisers.

I know it doesn’t seem to make much sense.  Hey, times are tough you want to get every last advertising crumb you can.  Right?  Wrong!!

My experience is there are 4 or 5 advertisers you deal with that drain all your time and energy. [Read more…]

Ad Sales: 5 Ways to Get Your Groove Back



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Get your ad sales groove on with Ryan Dohrn’s 5 fab tips.

We asked Ryan Dohrn, President and founder of 360 Ad Sales Training and frequent speaker at niche media’s conferences, for ad sales ideas to get your print & digital magazine ad sales groove back.  Here’s what he had to say:

“It can vary person to person, but in most cases, a senior level ad sales rep is either worn out from selling the same thing to the same people or the rep is tired of calling on their list of 100 and getting no replies. Sure, ad sales training is a great place to start, but if you want long standing results, ad sales training is just the beginning.”

You need something to shake you out of your ad sales routine and give you a fresh perspective (and maybe some fresh revenue). Here are Ryan’s  5 things you can do right now to take a fresh look at an old ad sales training issue… [Read more…]

Strike the Right Intuition/Research Balance in Your Marketing Programs



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Find your Magazine’s perfect balance of data and intuition in marketing decision-making.

INFO ALERT: We stumbled across this wise blog post this week and had to share: Data Guides but the Gut Decides from Rich Beatty and Ad Age. It talks about how important it is to take a hard look at the balance between sound intuition and hard data as it relates to your marketing programs.

We know that you know you must use BOTH when creating your marketing strategies for your niche magazine. But take some time now and really evaluate your current position.

Are you leaning too hard one way or the other? Is it time for a slight, or even major, shift to take your marketing efforts to the next level? Author Beatty also points out that all too often organizations will stick with the standard industry blend.  Don’t do it.  Make your marketing mix unique to YOUR magazine and YOUR niche market. [Read more…]