I’m going to tell you something that will blow your mind: If you want to sell more advertising and sponsorships, you’ve got to drop 4 or 5 advertisers.
I know it doesn’t seem to make much sense. Hey, times are tough you want to get every last advertising crumb you can. Right? Wrong!!
My experience is there are 4 or 5 advertisers you deal with that drain all your time and energy. [Read more…]