“It’s not you, it’s me” said the ad salesperson to a potential client.
No, seriously. There are SO many ad sales proposals out there that are totally geared to the salesperson and their magazine instead of being focused on the prospect’s needs! Sales proposals should be focused on the client and not the other way around, right??
Check out these 5 quick tips for creating ad sales proposals your clients actually want to see: [Read more…]