Yes, all you ad sales pros are super-busy-every-single-minute. But you have to schedule some time—yes, schedule it, or it won’t happen—to READ.
Why? So you can become an A++ student when it comes to your prospects and clients.
What should you read? Your clients’ e-newsletters, blogs and websites. A lot. Consistently. Make a point of devouring your clients’ online presence. What’s working well for them? Anything they could use some help with? What matters most to them? [Read more…]