Tacky ornamental sweaters, fruitcakes and your mother-in-law are coming soon. Yes, we are right smack in the middle of the holiday season–which in the business world means that unless you are a retailer, things start to slow down. It becomes harder and harder for ad sales people to get in touch with their advertisers and prospects. Clients are more focused on their upcoming holiday parties and gifts they still need to buy vs their advertising plans for next year.
So what does the smart ad salesperson do? You change your focus. Rather than concentrating on making your calls, why not focus in on YOUR plan for 2016? [Read more…]