Ad Sales: Selling Print Ads in A Digital World


Here’s 6 tips on selling the power of print!

Yes, online advertising is gaining traction every year, but that doesn’t mean print can’t still be a strong media channel for your advertising customers. In some ways, the steady march of online media into our lives means that the print experience can resonate better with a target audience. A recent study revealed subjects showed greater emotional response and memory for physical media ads: Print vs. Digital: Another Emotional Win for Paper

So how do ad salespeople sell print in an increasingly digital world? To start, the information you share with your prospects must be compelling, relevant and current–not just bullet points with your rate sheet.

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Ad Sales: Are You Losing a Client to the Competition?


Ad sales superstar Nancy O’Brien tells us how to keep a client on track…and not sign with the other guys!

You’re smoothly sailing along, knowing how to take care of your client and making your sales goals. Then all of a sudden, it seems like they somehow perceive your competition as a better fit! Yikes! Unsure how to proceed? Thinking that maybe you’ve lost the client and should move on?

Think again! We chatted up ad sales superstar Nancy O’Brien to find out how to re-direct this client’s misguided perceptions and get your advertiser back on track…with YOU.

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Ad Sales: 5 Quick Lessons We Can Learn from Baseball


Carl gives us 5 quick lessons to be learned from…you guessed it…baseball!

Ok, most everyone knows my favorite baseball team in the entire world is the San Francisco Giants. I love the games, the players, the coaches–even the hot dogs and beer. Since I have spent a great deal of my adult life in ad sales and also watching games, I see some connections.

So Carl, what can ad salespeople possibly learn from baseball?

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