Yes, online advertising is gaining traction every year, but that doesn’t mean print can’t still be a strong media channel for your advertising customers. In some ways, the steady march of online media into our lives means that the print experience can resonate better with a target audience. A recent study revealed subjects showed greater emotional response and memory for physical media ads: Print vs. Digital: Another Emotional Win for Paper
So how do ad salespeople sell print in an increasingly digital world? To start, the information you share with your prospects must be compelling, relevant and current–not just bullet points with your rate sheet.