Is it 25%? A third? Up to 50%? How many are out there? The scary thing is that almost everyone knows it’s happening more and more, but they are afraid to do anything. Are we talking about some crazy robot invasion? Sort of.
What we’re really talking about is phony online traffic. You know, the click frauds, the cheats, those sneaky robots that impersonate human buying behavior. For publishers, those fakers can greatly undermine the usefulness of their online analytics. For advertisers, it can cause really poor buying decisions.
We think sticking our media advertising heads in the sand about a growing digital media issue affecting everyone is……..not the way to go. As media ad sales professionals, how do you tackle this sticky subject with your advertisers? [Read more…]