We have all been there before…. an advertiser cancels for no apparent reason. You call them back and get no return call. You email them and no return email. You speculate. You wonder. You lost.
So, what now?
Here’s a better question: How much time do you dedicate to your advertiser retention plan? We know it is easier to retain a advertiser than find a new one. But you also have to work just as hard to keep your advertisers as you had to earn their business in the first place. [Read more…]