I have a BIG ad sales pet peeve: ad deadline extensions that have no real deadline bug the hell out of me.
Some magazine always accept ads way past the deadline and only after that would they start working on the next issue. AHH! Does this sound a little too familiar? Then you know this is a totally crazy way to sell magazine print and online advertising.
When I published monthly magazines I’d never worry about one particular issue. Why? Because we were looking at building long-term relationships and selling complete advertising programs. Selling issue to issue is a recipe for wasting time and energy while never getting ahead.
So many publications today seem not to have ANY deadline at all. The imaginary deadlines bend and flex around every advertiser, and every year they have to bend and flex just a little bit more.
You can escape this insanity! All you have to do is stop thinking month to month and get ahead of the curve. [Read more…]