ARGH! Is it just me, or are clients just not committing these days?! It’s crazy how far into the year it takes before advertisers are willing to commit to next year’s program. Back in the day, I’d have everything wrapped up for most of next year by now.
Like me, you probably have a TON of prospects you need to contact over the next 2 weeks. The key is ORGANIZING AND PRIORITIZING your calls. Here are some of my tips for keeping clients on track for making solid commitments for next year’s program: [Read more…]