The folks at America’s leading beer magazine – All About Beer – responded to the current renaissance in craft beer by increasing the print run and distribution of their 35-year publication by 34%. In this hot niche market, serious beer enthusiasts prefer print.
Current trends aside, All About Beer has been telling the beer story since 1980, when only 40 breweries existed in the U.S. (To indicate the growth in this segment, today there are more than 3,200 breweries across the country with another 2,000 planned.) The lifestyle publication serves up long-form beer writing by some of the best beer authorities in the industry. In fact, the writers from All About Beer were recognized in 2014 by the North American Guild of Beer Writers with 3 first place awards: Best Magazine Feature in Beer, Best Food and Beer Feature, and Best Digital Feature.
Covering all aspects of beer – commercial brewing in the United States, international, as well as home brewing, festivals, brew pubs, food pairings, beer trends, you name it – the magazine itself is thriving in the print medium. Yet a prolific blog page on the website, along with a packed events line-up, videos, and photo pages create a well-balanced online community to complement the print faithful.
All About Beer’s burgeoning web traffic and social media channels have seen stunning increases – 125,000 unique web visitors monthly (up 4X from 2013), and 180,000 social media followers (up 2.5X from 2013). A clear leader in social media engagement in their category, All About Beer credits their online and social engines with the increased demand for print subscriptions.
Their commitment to increased reader reach has led them to invest in newsstand and events — even bringing the publication to 400 airport locations across the U.S., unique for niche titles. And, they will produce 6 of their own beer festivals in 2015, reaching 35,000 beer lovers. The combined economic impact of the company’s events will bring more than an estimated $6 million in economic impact to these 6 communities. They will also sponsor another 60 beer festivals and events across the country this year.
All About Beer has been a valued Sheridan customer for many years. Its bimonthly publication is printed and distributed from Sheridan’s Dartmouth Printing Company facility in Hanover, NH. We are excited about the vibrant and growing readership this publisher is enjoying. Cheers to All About Beer!
Sheridan is a proud sponsor of Niched Out News. This sponsored article appeared in the January 2015 edition of Niched Out News.
Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah -also created a blog all about creating and marketing targeted events – blog.NicheEventNation.com Check it out!