Everyone has talked mobile strategy for years now, but what does a “real” mobile strategy look like? How can niche publishers demystify the ever-growing opportunities to take their publication(s) mobile?
We asked agency whiz kid Andy Swindler about some quick ways that publishers can decide which mobile path to take and how to get started.
Niche Media HQ: What are some starting-point guidelines publishers should consider when creating a mobile strategy?
“Don’t just jump at a platform or attractive technology. Like anything in business, your strategy should be guided by your business objectives. If you have an existing subscriber base, you may wish to engage in market research to ask them what they would want out of a mobile app and to learn how they use their mobile technology. [Read more…]