As a media company, your audience is your bread and butter—an asset that brings infinite potential for value and ROI. But information about the people you’re trying to reach often lives in disjointed silos, making it nearly impossible to develop a 360 degree, human perspective: you have a partial view at best of how they’re engaging with your website and what actions they’re taking on your website, ads, and emails.
This industry-wide trend presents a big challenge, as digital ecosystems are becoming increasingly competitive. With information overload being the new norm, it’s critical that publishers take steps to unique these disparate systems to aggregate audience data on one contact record. The result of this critical first step? You’ll be able to learn more about your readers and better engage with them. You’ll also unlock new sources of value for your advertisers who are looking to reach their own stakeholders in an engaging and personalized way. [Read more…]