Publishing Management: The Rich Media Gold Mine


Find gold in your display ad programs by using rich media.

In the past, rich media advertising has been viewed as too complicated and too expensive. And if you have totally immersed your advertising program in rich media and are getting all the results you desire, then don’t read this.

But many niche digital publishers are still focused on increasing their search rank and CTR’s to drive their ad business. Here’s the new twist–with the exploding online presence of rich media it may be time to look at your digital display advertising (and the results) in a new way.

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