Digital Media: Video Top Tips and Trends



Yes, it’s true–Our human brains process video 60,000 times faster than textsearch

As niche marketers, we know that video can improve audience engagement, attract new web traffic, improve sales leads and even drive conversions.

So what’s important when creating effective video content? [Read more…]

3 Big Reasons to Elevate Your Video Content Strategy!



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Time to elevate your video strategy! You’ve now got more creative, cost-effective and compelling options than ever before.

Companies are using video more and more to tell their brand story. According to CMI’s research, 80% of B2B companies are using some sort of video in their content. We know videos can drive action–75% of senior execs watch work-related videos, then conduct research to find solutions after watching a video.

Here’s 3 big reasons niche magazines should be creating video content to share with their readers. (There’s really no excuse not to!)

[Read more…]