Savvy Selling Tips from the Magazine Ad Sales Experts



In ad sales, you are always looking for something to keep you inspired and focused. Here are 3 great bits of timeless advice from our niche publishing experts to kick-off your magazine ad-selling week:

picture-454Audience-centric selling
Publisher Geoff Hird on finding your audience-centric mojo:
“Our experience is that advertisers are always keen to meet, or make time on the phone, if you have something ‘of value’ to share with them – and audience demographic data that fits their potential customer profile is a door opener like no other.  [Read more…]

Check Out These Learning Opportunities for Niche Publishers!



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Take advantage of these learning opportunities and go to the head of the class!

Okay, niche publishers, you are done with the budget process and rolling full-steam ahead into your 2015 strategic plan. Here are some super cool learning opportunities coming up this quarter that will power-boost your game throughout the rest of the year. Brush up your skills in audience monetization, content marketing, and multi-platform publishing! [Read more…]