An Interview with Ronda Hughes: How to Better Use the Data You Already Have!



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Audience development expert Ronda Hughes, of UBM Life Sciences, shares her insights on using the right data.

The big buzz phrase is “Big Data” and that can be big-time daunting for niche media companies. What if you could make big improvements to your business just by making better use of the data you already have??

We asked audience data wiz Ronda Hughes to explain–in plain English–about collecting, integrating, and analyzing audience data and behaviors to improve engagement, develop new products and grow additional revenue streams.

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