Digital Ad Sales: How Do You Address Traffic Fraud?



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Work with your advertisers head on to deal with this web thief…….traffic fraud.

Is it 25%? A third? Up to 50%? How many are out there? The scary thing is that almost everyone knows it’s happening more and more, but they are afraid to do anything. Are we talking about some crazy robot invasion? Sort of.

What we’re really talking about is phony online traffic. You know, the click frauds, the cheats, those sneaky robots that impersonate human buying behavior. For publishers, those fakers can greatly undermine the usefulness of their online analytics. For advertisers, it can cause really poor buying decisions.

We think sticking our media advertising heads in the sand about a growing digital media issue affecting everyone is……..not the way to go. As media ad sales professionals, how do you tackle this sticky subject with your advertisers? [Read more…]

FREE Digital Publishing Forum September 30th – Trends and Best Practices



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Develop your strategy at this free digital publishing Forum

Cool Niche news! Niche Digital Conference sponsor Hallmark Data Systems is offering a free executive forum on trends and best practices in digital publishing. Their panel of four experts will share their insight and open the floor to collaborative dialogue – bring your burning digital publishing questions! The Hallmark Digital Publishing Executive Forum will take place on September 30th from 2:00 – 5:00 PM (the day before the Niche Digital Conference) at the Hutton Hotel in Nashville, TN. Read on for more details! [Read more…]