Ad Sales Roundup: The Best of Bonnie


Gear up for 2014 with these real world ad sales tips from an ad sales pro.

As we wind down 2013, we’d like to thank our guest bloggers. When the ad sales pros in our niche magazine world share their nuggets of wisdom, it helps everyone.

This post features the 2013 contributions of Bonnie Dodson, long-time ad sales pro and niche media enthusiast. (Thank you for being so prompt and easy to work with.) With Bonnie’s advice you will be on track to sell more integrated print and online magazine advertising in the coming year, and have more fun doing it, too.

Here’s some of Bonnie’s ad sales advice so yo can jump start the new year: [Read more…]

Top 3 Tips for Ad Sales Reps Working From Home


Working from home can be productive with these 3 tips from ad sales pro Bonnie Dodson.

Working in a corporate office forces you to be on task and organized. But more often these days, employers are learning about the benefits of having a remote staff that works on flex time–and still getting great results.

Almost 13 years ago, my husband and I realized our dream to leave the big city and live in the mountains.  With over 30 years of advertising sales experience, I was certain I could continue selling advertising from home. The forward-thinking publisher I was working for gave me the chance.

For the most part, I have found that by sticking to the same basic selling skills that I learned over the years and incorporating a few home-specific guidelines, I am every bit as successful selling remotely as from working in a corporate office.

Here are my top 3 working-from-home tips: [Read more…]