In the News: Creating Conversation or Driving Buzz?


Ok so there’s tons of change. What’s it all mean to niche publishers?

So the very nature of media–revenue models, advertising, editorial, print/digital, audience development, distribution. It really all keeps changing, and rapidly. So it’s kinda interesting to watch the big dogs make changes and see how it takes. Usually there’s a lesson or two in there to be learned for niche publishers.

In the news:  Big digital news publisher, The Huffington Post, recently tied the knot with a top creative agency. Together they can manage huge teams of brand content writers to drive cultural conversations……about the news they just published. [Read more…]