Build Your Brand with About Us Pages


What does your “About Us” page really say about you?

In the ever-more-transparent world we live now, how customers interact with us has shifted. Customers don’t engage with a company so much any more. Customers really want to know more about the the people who represent the company.

This makes the About Us page on your website super-duper important. It should never be an afterthought. Unfortunately it’s often the page we give the least amount of attention.

We’d argue it’s THE most important page. Why? Because it’s the place where you explain to your audience who you really are.

So does your website’s About Us page currently show the people behind your business in the best possible light? [Read more…]

Build Engagement and Brand Awareness in Your Niche with a Leadership Series (Summer of Niche)


Niche your niche by creating a Leadership Series. Here’s how “Florida Doctor Magazine” did it.

The Summer of Niche series is winding down as we approach September. We’ve had so many great ideas from innovative publishing professionals! We send a big “thank you” to all publishers who have participated and shared great ideas with the niche media world.

Next up, a Florida niche magazine  for Doctors shares their latest prescription for success…

Who: Vanessa Wells, Editor and Community Manager of Beson4 Media

Niche Magazine: Florida Doctor – North

Audience: Healthcare professionals in the 9-county area of Northeast Florida, including 8 hospitals as well as major healthcare centers

GREAT idea: Create a CEO LIFE  series—instead of just writing the typical one or two articles featuring CEOs, they decided to create a series of personal, one-on-one interviews with the CEOs and the Editor. The focus for the interviews is business AND lifestyle.

The results: Their enewsletter’s open rate has exceeded a 20% threshold on a consistent basis since the series began. Brand awareness has seen a noticeable lift – plus the magazine (and editor!) has name recognition with the industry’s elite. Now the magazine hopes to eventually grow the CEO LIFE series into a live event as well.

Vanessa tells us how her magazine team did it: [Read more…]

5 Ways to Brand Your Editors


Don’t make your editors mysterious! Encourage them to be a face for your publication.

Your editors are already building engagement (or should be), but can they also build your brand? YES!

A brand isn’t a brand until you add a personality to the mix. Otherwise it’s a simple physical representation of your product or service. “Face” editors who are willing – and able – to travel, speak publicly, visit news sources in person, go to trade shows, moderate panels and events, and even give keynote speeches, are worth their weight in gold.

A well known editor drives industry prestige, can make your publication seem “bigger” than it is, can impact digital ad sales and sponsorships, and have a huge impact on your publication. How do you get them started? [Read more…]

How to Create Effective Brand Partnerships

I just finished reading a great book today. You should heed the wise advice of Andrew Davis in BrandscapingID-100110504

It’s the perfect biz concept for niche magazines.  Many niche magazines have limited marketing budgets compared to the biggies. Brandscaping is about exploring ways to partner with other businesses that complement and expand your niche–and stretch your marketing dollars farther. How do you release your own “power to partner?” First, look at what you have done successfully in the last couple of years.  What has worked best and why? Then look for ways engage, hone in on your most enthusiastic participants and get creative.

Some niche magazines are already brandscaping very well. and with great success.  For example, an editor of a regional real estate magazine told us that they effectively partnered with Senior organizations and came up with a big new focus for their magazine by publishing a Senior Housing edition. It has grown the magazine very successfully and has become an annual program. City Dog Magazine creatively partners with popular local events to build in a dog-loving component, such as “bring your dog day at the beer fest,” etc.

And Carol Muse Evans, Publisher/Editor of Birmingham Parent, tells us they learned (and listened) from their readers and a sales rep that there was a real gap in the community for special needs education and networking. The magazine bridged this gap by partnering with the community and creating a Special Needs Expo and two issues a year that are both a public service and money-netting opportunities.

No doubt there is a giant-brain-trust-of-creativity out there in the niche magazine world! Tell me more about what you think of partnerships on Facebook or Twitter.


Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events –  Check it out!

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