In the ever-more-transparent world we live now, how customers interact with us has shifted. Customers don’t engage with a company so much any more. Customers really want to know more about the the people who represent the company.
This makes the About Us page on your website super-duper important. It should never be an afterthought. Unfortunately it’s often the page we give the least amount of attention.
We’d argue it’s THE most important page. Why? Because it’s the place where you explain to your audience who you really are.
So does your website’s About Us page currently show the people behind your business in the best possible light? [Read more…]