Want to Create a Better Magazine? Think Like a TV Producer!



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Drew Davis knows how TV Producers think–and it can help you be a better publisher.

Everyone watches some television, right? So what does the A-Team, soap-operas, Cheers, Sesame Street and even Happy Days teach niche publishers about online content? Guess what—creating profitable online content is just like creating a television show. Niching your niche is like creating or the lineup for a network.

Drew Davis, Founder of Monumental Shift, best-selling author and Niche Digital Conference peaker, tells us that publishers get so focused they lose the opportunity to see their brand the way a TV producer does.

Drew will be leading the session Publishers + TV Producers = Revenue in Nashville this September. We caught up with him recently to get some of his insights:

Niche Media: What are some important ways publishers can think like TV producers as they begin to think about creating an online content strategy?

DD: TV producers are responsible for all the creative content of “the show.” Publishers need to stop thinking about content in terms of advertising and think about content as branding. For example, look at CNN and TV cable networks—they think about the branding underneath their messages as well as the branding of the series line up within the network.

Television programs have notoriously well-formatted content. TV Execs know that the best way to build a long-term audience is to deliver that great content in the same format, week in and week out. The audience knows what to expect—and when it expect it. [Read more…]

How to Create Effective Brand Partnerships



I just finished reading a great book today. You should heed the wise advice of Andrew Davis in BrandscapingID-100110504

It’s the perfect biz concept for niche magazines.  Many niche magazines have limited marketing budgets compared to the biggies. Brandscaping is about exploring ways to partner with other businesses that complement and expand your niche–and stretch your marketing dollars farther. How do you release your own “power to partner?” First, look at what you have done successfully in the last couple of years.  What has worked best and why? Then look for ways engage, hone in on your most enthusiastic participants and get creative.

Some niche magazines are already brandscaping very well. and with great success.  For example, an editor of a regional real estate magazine told us that they effectively partnered with Senior organizations and came up with a big new focus for their magazine by publishing a Senior Housing edition. It has grown the magazine very successfully and has become an annual program. City Dog Magazine creatively partners with popular local events to build in a dog-loving component, such as “bring your dog day at the beer fest,” etc.

And Carol Muse Evans, Publisher/Editor of Birmingham Parent, tells us they learned (and listened) from their readers and a sales rep that there was a real gap in the community for special needs education and networking. The magazine bridged this gap by partnering with the community and creating a Special Needs Expo and two issues a year that are both a public service and money-netting opportunities.

No doubt there is a giant-brain-trust-of-creativity out there in the niche magazine world! Tell me more about what you think of partnerships on Facebook or Twitter.

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Niche Media has created super niched-out events specifically for magazine publishers for over 12 years. We’ve helped pave the way for the era of boutique events that connect specific audiences and provide great educational, friendly and super-fun environments! Plus, Carl Landau – Niche Media’s Grand Poobah – just launched a blog all about creating and marketing targeted events – blog.NicheEventNation.com  Check it out!

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