Everyone watches some television, right? So what does the A-Team, soap-operas, Cheers, Sesame Street and even Happy Days teach niche publishers about online content? Guess what—creating profitable online content is just like creating a television show. Niching your niche is like creating or the lineup for a network.
Drew Davis, Founder of Monumental Shift, best-selling author and Niche Digital Conference peaker, tells us that publishers get so focused they lose the opportunity to see their brand the way a TV producer does.
Drew will be leading the session Publishers + TV Producers = Revenue in Nashville this September. We caught up with him recently to get some of his insights:
Niche Media: What are some important ways publishers can think like TV producers as they begin to think about creating an online content strategy?
DD: TV producers are responsible for all the creative content of “the show.” Publishers need to stop thinking about content in terms of advertising and think about content as branding. For example, look at CNN and TV cable networks—they think about the branding underneath their messages as well as the branding of the series line up within the network.
Television programs have notoriously well-formatted content. TV Execs know that the best way to build a long-term audience is to deliver that great content in the same format, week in and week out. The audience knows what to expect—and when it expect it. [Read more…]