Takeaways from the Niche CEO Summit: Create a Company Culture that Makes Real Dollars and Sense!



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CEO Bryan Welch shares his insights on creating company culture that’s fun AND profitable!

How do you create a fun culture of dedicated, engaged employees who care about your readers? How do you do that AND create and grow successful, revenue-generating products at the same time? Here are some of Bryan’s takeaways from the recent Niche CEO Summit:

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How Do You Create the Company Culture of Your Dreams? A Chat with Bryan Welch



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CEO Bryan Welch shares his insights on creating a successful company culture.

Building a company culture is the most satisfying, frustrating, complex, fascinating, and rewarding part of developing a successful niche business. The culture you establish is your single greatest tool to foster real growth.

We caught up with Niche CEO Summit “Fab 4” speaker Bryan Welch to get solid insight into the nuts and bolts of creating company culture. Bryan is CEO of B The Change Media, a startup  in partnership with the B Corporations, and formerly Publisher and editorial director for Ogden Publications (Mother Earth News, Utne Reader, Grit and many others) for 19 years. We asked him about the process of building Ogden as a conscientious, audience-centered, innovative company–while it expanded from two titles with a total audience of 300,000 readers to eight titles with eight million readers! [Read more…]

Turn Audience Research and Analytics Into Magazine Revenue Gold!



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Bryan Welch, CEO of Ogden Publications, Inc is a keynote speaker for us at the Niche Media Conference in February. He shares some insights with us.

Check out these impressive stats: Over the past decade, Mother Earth News has attracted the most engaged audience in North America, consistently recording the fastest growth rates; the most time spent reading; and the highest popularity figures of all North America’s major magazines. Over the past five years the magazine has tripled the size of its audience!

What kind of magic are they working over there?

Bryan Welch is Publisher and Editorial Director for Ogden Publications, which includes Mother Earth News and Utne Reader (among others.) And lucky for us–he is a Niche Media Conference Keynote Speaker for us in Charleston in February.

He will show us how his team uses reader data to constantly refine the stories, vocabulary and graphics of their magazines to appeal to more readers and to establish deeper bonds with their audiences.

We checked in with Bryan last week and asked him to share with our niche publishers how to apply this approach to their own niche, deepen their connection to their readers, and grow revenues.

Niche Media HQ: How have analytics helped to drive your huge jump in newsstand sales, etc? Can you give us a couple of examples?

BW: About 10 years ago we began surveying our audiences regularly to ask their opinions of just about every facet of our products: topics, terminology, headlines, sell lines, photos, cover design and others. When we used the survey results to direct our own decision-making, we saw immediate results at the bottom line in the form of improved newsstand sales and engagement metrics. [Read more…]

1st Keynote Announced for Niche Media Conference 2014!



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Publisher Bryan Welch of Ogden Publications, Inc. will be our keynote speaker in Charleston in February. You won’t want to miss it!

We are bubbling over with excitement to announce our first super-cool keynote speaker for the Niche Media Conference, coming up soon in Charleston in February 2014.

We think he is a great fit for our audience of super-creative niche publishers. Why? Because he’s an author and thought leader who also happens to publish highly successful niche magazines. A bunch of them. Maybe you’ve heard of a few… Mother Earth News, Mother Earth Living, Utne Reader, Capper’s and GRIT, just to name a few.

That’s right! We’ve got Ogden Publications’ own Bryan Welch!

Bryan is CEO, Publisher and Editorial Director for Ogden Publications.  Ogden Publications is the leading information resource serving the sustainable living, rural lifestyle, farm memorabilia and classic motorcycle communities. Bryan knows reader engagement inside and out and how to get eyes on pages and revenue rolling in. [Read more…]