Media Ad Sales: Don’t Just Provide Info, Offer Solutions!



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Don’t just provide info, help your clients by offering solutions!

Lately a bunch of people have been randomly poking around my son-in-law’s cul-de-sac, at all hours, glued to their phones, probably looking for a Dragonite or a Mew.

Of course by now most of us know why–it’s the wildly popular Pokemon GO mania. Everyone walking around, hoping to find their next stardust.

This latest craze made me think of how some salespeople are constantly bumping around too–looking for ways to help their clients, but not always sure what they’re looking for.

And although it’s important to keep your clients up-to-date with helpful information, that isn’t enough! An ad salesperson needs to offer their clients solutions to their problems. [Read more…]